Insights into Global Photovoltaic Market Trends: Rizensolar’s International Layout and Opportunities

Against the backdrop of the global drive for energy transition, the photovoltaic (PV) market is undergoing profound changes and experiencing rapid development. As a key player in the PV industry, Rizensolar has keenly observed global market trends and actively promoted its international layout, steadily advancing on this track full of opportunities and challenges.

In recent years, the global PV market has shown a strong growth trend. According to the China Photovoltaic Industry Association, under optimistic circumstances, the global new PV installed capacity is expected to increase by 10% year – on – year in 2025. In 2024, the global new PV installed capacity increased by approximately 35.9% year – on – year, and all major markets maintained a growth rate of no less than 15%. This growth is attributed to the strong support for clean energy from countries around the world and the continuous reduction in the cost of PV technology, which has increasingly enhanced the competitiveness of PV power generation in the energy mix.

In terms of market regions, traditional European and American markets remain the mainstays of PV applications. Europe, driven by its firm pursuit of green energy and sound subsidy and incentive policies, continues to boost PV installed capacity. The US market has also witnessed rapid development of the PV industry under the dual impetus of policy support and the demand for energy transition. However, as these markets gradually mature, their growth rates have begun to slow down.

In contrast, emerging markets are becoming new growth engines for the global PV industry. In Asia, the Pakistani and Saudi Arabian markets have performed outstandingly. Pakistan has a rapidly growing electricity demand and abundant solar resources, and the construction of PV projects can effectively ease its tight power supply situation. Saudi Arabia, with its strong financial resources and strategic planning for energy transition, is vigorously developing the PV industry, aiming to reduce its dependence on traditional petroleum energy and diversify its energy structure. In the Middle East, many countries have set ambitious PV development goals and are building large – scale PV power plants on vast desert lands. In addition, regions such as Southeast Asia and Latin America have also seen a rapid increase in PV installed capacity driven by the rigid demand for electricity and the urgency of energy transition. Although these emerging markets are relatively small in scale at present, they have huge growth potential and are attracting the attention of global PV enterprises.

Continuous innovation in PV technology is the core driving force for industry development. Currently, N – type cell technology is gradually becoming the mainstream in the market. Among them, TOPCon technology, with its relatively mature process and high conversion efficiency, dominated the market in 2024. However, with the decline in the prices of the industrial chain, N – type TOPCon cells face the challenge of compressed profit margins. Even so, enterprises in the industry are continuing to increase R & D investment. By introducing new technologies such as 0BB, they are committed to reducing costs and improving efficiency, promoting the continuous iterative upgrade of TOPCon technology.

Heterojunction cells, as a promising technical route, are developing towards high efficiency, thin – film, silver – free, and indium – free directions. With more and more leading PV enterprises laying out heterojunction cells, their market recognition and share are expected to gradually increase. In addition, the BC cell technology publicly bet on by LONGi Green Energy has also triggered widespread attention and research in the industry. BC cells have unique advantages in the distributed market and are expected to achieve large – scale industrial application in the next few years. The rapid technological iteration has prompted PV enterprises to continuously increase R & D investment and improve their technological levels to gain a foothold in the fierce market competition.

Facing the complex situation and development opportunities of the global PV market, Rizensolar has actively promoted its international layout and formulated a series of effective strategic initiatives.

In terms of market expansion, Rizensolar gives full play to the advantages of its products and formulates differentiated market strategies according to the characteristics of different regional markets. In traditional European and American markets, Rizensolar continuously consolidates its cooperative relationships with existing customers and actively explores new customers to increase market share, relying on high – quality products and a complete after – sales service system. In emerging markets, Rizensolar increases market research and promotion efforts, deeply understands local policies, regulations, market demands, and cultural characteristics, and establishes close cooperative relationships with local enterprises. Through localized operations, it quickly opens up market situations. For example, in Southeast Asia, Rizensolar has cooperated with local well – known enterprises to jointly develop PV projects, leveraging the channel and resource advantages of its partners to achieve the rapid promotion and application of its products.

In terms of production capacity layout, Rizensolar adopts a global layout strategy and invests in building production bases in multiple countries and regions. By setting up factories locally, it can not only effectively reduce production costs and cut down intermediate costs such as transportation but also better meet local market demands and respond quickly to customer orders. At the same time, local production helps enterprises better cope with policy risks such as trade protectionism and enhances their competitiveness in the global market. Currently, Rizensolar’s production bases in Asia, Europe, and the Americas have been successively built and put into operation, forming a global production network.
Technological innovation is an important support for Rizensolar’s international layout. Rizensolar continuously increases R & D investment, attracts outstanding scientific research talents globally, and has formed a high – quality R & D team. The team focuses on the research and development of new PV technologies, striving to make breakthroughs in cell conversion efficiency, module reliability, and other aspects. In addition, Rizensolar actively conducts industry – university – research cooperation with well – known global scientific research institutions and universities to jointly promote the innovative development of PV technology, ensuring that the company’s products always maintain a leading technological position.

The development of the global PV market has brought many opportunities for Rizensolar. The rise of emerging markets provides Rizensolar with a broad market space. By making early layouts and actively exploring, Rizensolar is expected to gain a leading edge in these markets and achieve rapid business growth. The improvement in product performance brought about by technological innovation helps Rizensolar establish a good brand image in the global market, increase product added value, and enhance market competitiveness. At the same time, the global production capacity layout and market expansion enable Rizensolar to better diversify risks and achieve sustainable development.

However, Rizensolar also faces many challenges in its internationalization process. The global PV market is highly competitive, and many enterprises have increased their market expansion and R & D efforts. Rizensolar needs to continuously enhance its overall strength to stand out in the competition. In addition, the differences and changes in policies and regulations of various countries also bring certain uncertainties to the enterprise. For example, some countries have set up trade barriers for PV product imports or adjusted PV subsidy policies, which may affect Rizensolar’s market layout and operational efficiency. In terms of technology research and development, although Rizensolar has achieved certain results in technological innovation, the technological iteration speed is fast, and the enterprise needs to continuously invest a large amount of resources to maintain its leading technological position, which puts forward higher requirements for the enterprise’s financial strength and innovation ability.

Looking to the future, Rizensolar will continue to adhere to the development concept of innovation, cooperation, and win – win results, firmly grasp the development opportunities of the global PV market, and actively respond to challenges. It will continuously optimize its international layout, increase market development and technological innovation efforts, improve product quality and service levels, provide more efficient and reliable PV products and solutions for global customers, and contribute to promoting global energy transition and sustainable development.